Saturday, January 31, 2009

Weight loss marketing.

In general, when a company markets weight loss, they market a better appearance, feeling better, more energy, etc. Today, I saw a NutriSystem ad claiming that their food was $55 a month less expensive than many American's monthly grocery bills. Hmmm... Capitalizing on the bad economy is an interesting and probably intelligent ploy.

And, I could almost believe the part of that is true. Almost. But what I'd believe more is that people save money and lose weight because they're eating less when faced with the prospect of eating raunchy food made by NutriSystem. But what do I know?

Speaking of marketing, the Super Bowl is coming up. How funny is that that sports are synonymous with marketing (when done publicly), pain (when done privately) or both?

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